This week, we’ll be diving into the three hottest topics in the music industry: AI, streaming platforms, and TikTok. Let’s take a look at what’s happening!
#1. TikTok in US: Sale or Ban on the Horizon?
As the April 5 deadline for ByteDance to divest TikTok's U.S. operations approaches—following a government extension—several investors are positioning themselves to acquire the app’s American business. Among the frontrunners is a consortium led by Susquehanna International Group and General Atlantic, proposing a spinoff that would limit Chinese ownership to less than 20%. Oracle, which has been involved in the "Project Texas" data security initiative, is also a key contender.
Other players, such as Perplexity AI, are considering a merger with TikTok, while Frank McCourt and Jesse Tinsley—backed by high-profile figures like MrBeast and the co-founder of Roblox—have also submitted bids. Pressure remains high to reach a deal before the deadline, as failure to do so could lead to TikTok being banned in the U.S.
#2. Spotify Expands Partner Program to Video Creators in Nine More Countries
Spotify is expanding its Partner Program to nine additional markets starting April 29, following its initial launch in the United States, United Kingdom, Canada, and Australia. Audio and video creators in France, Belgium, Luxembourg, the Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland will now be able to monetize their content through the program.
The initiative allows creators to earn revenue from ads played on their content, as well as from Premium subscribers, who enjoy fewer ad interruptions. Spotify is also capitalizing on the growth of video podcasts, with video publishing on the platform increasing by 50% in the past year. This move aligns with Spotify’s broader push into video content, including the 2024 beta launch of music videos in 85 countries (excluding the U.S.). With this expansion, the platform aims to strengthen user engagement and position itself as a serious competitor to YouTube in the long run.
#3. Hybe Invests in Gaming with $20.5 Million
Hybe IM, the gaming division of Hybe, recently raised $20.5 million, bringing its total funding to $93.5 million. The company plans to leverage its K-pop licenses, such as the hit game BTS Island: In the SEOM, to expand in the gaming market.
Hybe also aims to extend its digital influence across several platforms. The company’s CEO envisions turning Hybe IM into a global major publisher, going beyond games inspired by its artists. All funds raised will be used to enhance marketing, operations, and adapt games for different markets.
#4. Spotify to Launch a New Premium Subscription?
A survey from KeyBanc Capital Markets reveals that 45% of Spotify subscribers are interested in a high-end service tier, up from 39% last quarter. While Spotify has not officially announced this option, there are indications that it could launch in 2025, offering features such as priority concert ticket access, improved audio quality, and artist Q&A sessions.
Additionally, the survey shows that 48% of Spotify users are on the free version of the app, while 47% have a paid subscription. Spotify's growth remains strong, with a forecasted 15% annual revenue increase in the medium term, potentially rising to 20% through new initiatives and advertising. It remains to be seen if Spotify will adjust its subscription plans to introduce this premium tier.
#5. Amsterdam to Host AI-based Music Contest in 2025
For its sixth edition, the AI Song Contest will take place in Amsterdam on November 16, 2025. This competition, dedicated to music created with artificial intelligence, will open submissions in July and close them in August. Participants must incorporate AI into their creative process and explain how it was used. Songs are limited to a maximum length of four minutes, lyrics are optional, and they can be sung in any language. Each artist or group may submit only one entry per year.
A jury of more than 20 international experts in music, AI, composition, and ethics will review the submissions in September and select the finalists. A public vote will be held in October, and the winners will be announced at the ceremony in November.
Since its inception, the contest has gained international recognition, attracting participants from around the world. Musical AI and RipX DAW will be partners of the event, focusing on fair practices and protecting musicians' rights in AI-generated music.
