Instagram

Instagram is a Facebook-owned Social Media company allowing users to share pictures and videos, publicly or to pre-approved followers.

Instagram was acquired by Facebook in 2012. The app allows members to share pictures and videos on the platforms, sometimes including music. Through Instagram, content creators can build a large audience, creating a bond through reactions on posts or Stories and Lives, developing interactions. Of course Instagram (so by definition Facebook) developed deals with labels and majors to license tracks shared on the platform.